FOR ESTABLISHED ONLINE TRAINERS

If you're an Online Trainer... Stop making important decisions alone.

A private Vetted Club for experienced online trainers who want to grow faster by surrounding themselves peers who are at their level and above

" The Value I'm Getting From You Is Insane "

Josh Taylor

When doing it alone stops working

You’ve already proven you can make it as an online trainer.

You’re earning money. Clients come in. Results are happening.

But behind the scenes, the business has become reactive.

Content gets posted without a plan.

Clients sign up, but you’re not always sure why.

Ideas come in waves, then disappear just as quickly.

Most of the decisions live in your head.

Every choice about content, pricing, systems, launches, and direction is yours and you’re making them in isolation.

You’ve tried mentors and courses. Some helped early on.

Now they feel generic, slow, or disconnected from where you’re actually at.

You don’t need step-by-step instructions.

You don’t need another 'blueprint'.

You need clarity.
You need perspective.
You need to see what’s actually working inside other real businesses at your level.

That’s what the Online Trainer Club is.

A private decision-making environment for online trainers who are already making money and want to build with more structure, confidence, and speed.

Inside, people are open about what’s working, what isn’t, and why.

Numbers are shared. Systems are pressure-tested. Decisions are challenged before they become mistakes.

Everyone brings something to the table.

Everyone benefits from the room.

This isn’t about starting from zero.

It’s about taking what you’ve built and moving it to the next level, without guessing your way there.

ONLINE TRAINERS

COACHES

ONLINE OWNERS

NUTRITIONISTS

What you get inside the Online Trainer Club

Everything inside OTC is designed to help you move from reactive to intentional. Making clearer decisions, faster, with fewer mistakes and less noise. This isn’t about learning more. It’s about seeing clearly and acting with confidence.

The Platform

A single place for the systems, frameworks, and decision-making tools members actually use, not theory, not fluff.

Instead of everything living in your head, you’ll have structure.

You’ll know:

What’s working
Why it’s working
What to double down on
What to stop doing

No more guessing. No more scattered ideas. Just clarity you can act on.

The Network

You’re surrounded by trainers operating at your level, people already making money, already in the game.

Members are open about:

What’s working
What’s not
Their numbers
Their mistakes

Nothing is guarded. Nothing is sugar-coated.

You get access to real experience, not opinions and perspective you simply can’t get building alone.

Workshops & Strategy Sessions

Monthly sessions built around real problems members are dealing with right now.

No generic training and being spoken at.

Sessions focus on:

Content that actually converts
Offers and pricing decisions
Launches and client flow
Systems that reduce chaos

You leave knowing exactly what to implement next.

Hot Seats & Private Podcast

Live sessions where members open up their business and pressure-test decisions before making them.

Instead of guessing in isolation, you get:

Multiple viewpoints
Proven perspectives
Faster clarity

The private podcast gives you insight into the real decisions behind building a sustainable online fitness business.

Listen on walks, in the gym, or in the car.

Feedback and Perspective

When you are stuck or second-guessing, you do not sit on it for weeks.

You get input from:

Luke
Peers who have already solved what you are facing
People who have tested ideas in the real world

The result:

fewer mistakes
better judgement
faster progress

Quarterly Events & Meet-Ups

Some conversations do not happen online and nothing beats in-person with a world moving to ai and remote working.

OTC events bring members into the same room.

You get:

honest conversations
deeper strategy
relationships that last beyond one call

This is where clarity deepens and momentum builds.

Finance & Future Planning

Making money is one thing. Keeping it is another.

You get guidance on:

Structuring income properly
Managing tax efficiently
Planning ahead instead of reacting

So the business you build supports the life you want long term.

OTC Evolves With You

This is not a static membership.

OTC evolves based on the people inside it.

Workshops and focus areas change as members move forward.

You are not just inside OTC.

You help shape it.

After working with thousands of online trainers, one pattern shows up every time.

As your business grows, your environment stops keeping up.

You reach a point where the decisions matter more, but you are making them on your own.

That is why I built the Online Trainer Club.

A private, application-only space for online trainers who have already built something and want to keep progressing with people who understand the game at this level.

This is not another mentorship programme, course, or group where people talk more than they act.

It is an environment designed to challenge your thinking, sharpen your decisions, and help you move forward with more clarity and confidence.

Access is curated to protect the quality of the room and the standard of conversation.

LUKE JOHNSON

Founder of Online Trainer Club

Six Core Areas We Focus on Developing

Every element of the club is built around six areas that drive a scalable, profitable coaching business

Who The Club Is For

Member Requirements:

This vetting process is what makes OTC so valuable — every member adds to the environment.

Here’s what we look for when reviewing your application:

Online Trainer/Coach.
Consistently earning a minimum of £5k per month (or have done previously)
Desire to build your personal brand and business.
You want to grow your audience size and social media following.

How Trainers Earn Their Seat in the Club

I manually vet every application, before offering them a space

1 Apply

Complete the application and let me know where you are currently in your business and where you want to be.

2 Review

I will review your application and check you out on social media. You’ll receive an email within 24 hours with my verdict.

3 Join

If your application is successful, I will send you a sign up link to pay your club fees.

You'll then complete an in-depth onboarding form and book your initiation call with me.

4 Onboard

I’ll analyse your form, make notes and we will have our 1 to 1 initiation call.

Giving you feedback on what to prioritise and access to the community

OUR LAST IN-PERSON EVENT

MAKE SURE YOU ARE THE NEXT ONE

What Our OTC Members Have To Say

BARRY MCGUIRE

JONATHAN HAMILTON POTTER

REBECCA FORSHAW

CRAIG JACKSON

JOHN CHAPMAN

MICHAEL DOHERTY

RICHARD STEWART

BEN KNIGHT

FAQ

What is the Online Trainer Club?

The Online Trainer Club (OTC) is a private, application-only membership for established online personal trainers who want to grow their personal brand, use automation and AI to scale their business, and move from £5k to £25k+ per month — without building a big team.

It’s not another Facebook group or generic mentorship programme.

It’s a vetted network of serious online trainers who are looking to grow.

Who is the Online Trainer Club for?

OTC is for trainers already earning £5k per month or more who:

• Run a personal-brand-led business

• Have an existing client base or audience

• Want to grow faster through smarter systems, automation, and better content

• Care about quality, reputation, and long-term brand equity

If you’re just getting started or still building your first few clients, this isn’t the right stage yet — but it’s something to aim for.

How does the application and vetting process work?

Every member application is reviewed manually.

I look at your business, audience, and positioning to make sure OTC remains a high-calibre environment.

If accepted, you’ll receive an invitation to join, set up your profile, and access the private community and training hub.

What’s included in my membership?

Everything you need to grow a lean, profitable, scalable online business:

• Access to the OTC Platform (courses, playbooks, and frameworks)

• The private community

• Live group calls for strategy, reviews, and growth insights

• The Private Podcast, for members-only interviews and behind-the-scenes breakdowns

• Exclusive resources and automations to speed up execution
• In-person events and meet ups

Who will I be learning and connecting with?

Every member runs an online coaching business — typically doing between £5k and £100k/month, with audiences ranging from 10k–1 million+.

The unifying trait: everyone here is building their personal brand and business.

My coaching clients and Growth Partner clients will be inside too.

Currently I am partnered with Josh Taylor, Seán Fitzpatrick and Rob Swaine.

What kind of results can members expect?

If you are looking to sign up because you want a revenue guarantee, you are in the wrong place.

While results vary, expected member experiences:

• Stronger brand positioning and authority

• Consistent client flow through content and systems

• More recurring revenue and less reliance on launches

• A leaner operation with fewer staff or admin hours

• A place where you feel at home and everyone can relate to you

In short: more income, more focus, more support..

How much time do I need to commit each week?

OTC is designed for busy trainers.

You can engage as much or as little as you like — but most members spend 1–2 hours a week watching training, joining calls, or implementing systems.

Everything is structured so that every minute spent inside OTC moves your business forward.

What’s the difference between Membership and Coaching?

Members - application still required, gives you full access to the platform, live calls, the community and member perks/events.

Coaching client (max of 10 active clients) — is, limited to 10 clients, you get everything a member gets plus the following:

• Business analysis & revenue roadmap call

• WhatsApp 1:1 support (Mon–Fri, 12–24 hr response time)

• Monthly 1:1 planning call

• Quarterly review & planning

• Client only coaching group

What if it’s not for me?

Then I didn’t do a great job vetting you.

All jokes aside, there’s no long-term contract — if it’s not what you expected, you can cancel at any time.

How much does it cost to join

Both annual and monthly memberships are available. Annual saves you money each year, plus you don't have to pay a joining fee.

The initiation fee covers the first 30 days and onboarding. Monthly subscription comes out on day 31 each month and recurs every month.

Price of membership and coaching will rise at key milestones as The Online Trainer Club grows.

Membership is currently £1999 per year or £349 Initiation fee and then £225 per month.

Your membership fee can be claimed as an allowable business expense. Pay less tax.

P.S. We take GBP, USD, AUD and EUR

Why does the Online Trainer Club exist?

Because the online fitness space is noisy, crowded, and full of surface-level advice.

OTC exists because you probably don't need another mentorship programme promising you the world. You've likely been through them already.

OTC is all about not holding anything back and sharing your knowledge and experience. I will give you everything I have from online coaching since 2012.

What makes the Online Trainer Club different from other mentorships or business groups?

Most programmes cater to beginners or offer cookie-cutter “watch these videos” advice.

The Online Trainer Club is different — it’s built for established online trainers who are building real businesses and personal brands that stand the test of time, and are monetised through multiple income streams.

We don’t teach you how to start online coaching — we teach you how to run and scale it like a modern business owner: powered by your personal brand, streamlined systems, and smart automation.

When I say we, I mean me and the other members in the club.