APPLICATIONS NOW OPEN
If you're an Online Trainer... Stop making important decisions alone.
A private network for experienced online trainers who want to grow faster by surrounding themselves with people who get it.
" The Value I'm Getting From You Is Insane "
Josh Taylor
When doing it alone stops working
You’ve already proven you can make it as an online trainer.
You’re earning well. You’ve got consistent clients. You get them results.
But now things have slowed down, or worse, started to slip.
You’ve signed up to mentors and enrolled in courses, but it’s not working anymore, if it did in the first place.
The noise keeps getting louder. Ideas come in waves, then disappear.
Every decision about content, pricing, automation, hiring and strategy is on you.
You’ve outgrown the beginner advice, but you’re still building in isolation.
The people around you either don’t understand what you do or don’t have the experience to advise you properly.
What you need next isn’t more information or another course.
It’s perspective, real conversations, and an environment where everyone is building at your level or beyond.
This is what the Online Trainer Club is.
A private space for online trainers who’ve already built something and want to keep building smarter, together.
Inside, you’ll learn from others who’ve faced the same challenges you’re tackling now and share your own experience to help the next person too.
Everyone contributes. Everyone grows.
ONLINE TRAINERS
COACHES
ONLINE OWNERS
NUTRITIONISTS
JOIN THE CLUB
First 10 members Become Founders
Lowest membership fees
One to one onboarding call with me
Founding member edition card
In-person event in London - Jan 2026 (free of charge)
Pay in your preferred currency, please note that outside of GBP, these are estimates and will vary slightly
What you get inside the Online Trainer Club
Everything inside OTC is built to help you make smarter moves, faster — with less noise, more clarity, and the right people in your corner. It’s not about learning more — it’s about making better decisions..
The Platform
A single space that holds the systems, templates, and frameworks used by trainers earning £5k–£100k+ per month.
It’s not about learning everything, it’s about finding exactly what you need, when you need it, so you can move fast and stay focused.
The Network
You’ll be surrounded by trainers who operate at your level — people who’ve faced the same decisions, solved the same problems, and are open enough to share how.
The right conversations at the right time change everything.
Workshops & Strategy Sessions
Monthly sessions built around real challenges and chosen by members.
Not slides or theory. Just what’s working now in content, systems, brand, and client growth.
You’ll leave each one knowing exactly what to implement next week, not next year.
Hot Seats & Private Podcast
Live calls where members open up their business for feedback.
A private members only podcast, consume on your walk or cardio.
Hear the real numbers, the real challenges, and the real decisions behind scaling an online fitness business.
Feedback and Perspective
When you want a second opinion, you’ll get it.
From me and from peers who’ve already solved what you’re facing.
Multiple viewpoints, faster decisions, fewer mistakes.
Events & Meet-Ups
We take it offline. With events and meet ups with fellow members.
Real relationships, honest conversations, and strategy that only happens when you’re in the same room with people who get it.
Finance & Future Planning
Making more money is one thing. Keeping it is another.
You’ll have access to our in-house Business Finance Advisor.
To help you structure income, manage taxes, and plan wealth for the future.
OTC Evolves With You
This isn’t a static membership.
Every workshop, guest, and feature inside the club is shaped by the members themselves.
You’re not just part of OTC — you help build it. The Club works because of the people inside it
After working with thousands of online trainers, one truth always stands out when your business grows, your environment starts to limit you.
You’ve grown to this point. But suddenly, you’re making big decisions on your own.
I built the Online Trainer Club as a place to fix that.
A vetted private club for online trainers who’ve already built something, and want to keep progressing with people who understand the game at this level.
This isn’t another mentorship programme, course or a community where people talk more than they act.
It’s your new environment, a safe place designed to challenge, elevate, and accelerate your business.
Membership is capped at 100 seats to maintain the quality and calibre of members.
LUKE JOHNSON
Founder of Online Trainer Club
Six Core Areas We Focus on Developing
Every element of the club is built around six areas that drive a scalable, profitable coaching business
Who The Club Is For
Member Requirements:
This vetting process is what makes OTC so valuable — every member adds to the environment.
Here’s what we look for when reviewing your application:
Online Trainer/Coach.
Consistently earning a minimum of £5k per month (or have done previously)
Want to earn £15k+ per month.
Desire to build their personal brand and business.
You want to grow your audience size and social media following.
How Trainers Earn Their Seat in the Club
I manually vet every application, before offering them a space
1
Apply
Complete the application and let me know where you are currently in your business and where you want to be.
2
Review
I will review your application and stalk your social media (no seriously). You’ll receive an email within 48–72 hours with my verdict.
3
Join
If your application is successful, I will send you a sign up link to pay your club fees.
You'll then complete an in-depth onboarding form and book your initiation call with me.
4
Onboard
I’ll analyse your form, make notes and we will have our 1 to 1 initiation call.
Giving you feedback on what to prioritise and access to the community
FAQ
What is the Online Trainer Club?
The Online Trainer Club (OTC) is a private, application-only membership for established online personal trainers who want to grow their personal brand, use automation and AI to scale their business, and move from £5k to £25k+ per month — without building a big team.
It’s not another Facebook group or generic mentorship programme.
It’s a vetted network of serious online trainers who are looking to grow.
Who is the Online Trainer Club for?
OTC is for trainers already earning £5k per month or more who:
• Run a personal-brand-led business
• Have an existing client base or audience
• Want to grow faster through smarter systems, automation, and better content
• Care about quality, reputation, and long-term brand equity
If you’re just getting started or still building your first few clients, this isn’t the right stage yet — but it’s something to aim for.
How does the application and vetting process work?
Every member application is reviewed manually.
I look at your business, audience, and positioning to make sure OTC remains a high-calibre environment.
If accepted, you’ll receive an invitation to join, set up your profile, and access the private community and training hub.
What’s included in my membership?
Everything you need to grow a lean, profitable, scalable online business:
• Access to the OTC Platform (courses, playbooks, and frameworks)
• The private community — 100 vetted trainers sharing wins, advice, and systems
• Live group calls for strategy, reviews, and growth insights
• The Private Podcast, for members-only interviews and behind-the-scenes breakdowns
• Exclusive resources and automations to speed up execution
Who will I be learning and connecting with?
Every member runs an online coaching business — typically doing between £5k and £100k/month, with audiences ranging from 10k–1 million+.
The unifying trait: everyone here is building their personal brand and business.
My coaching clients and Growth Partner clients will be inside too.
Currently I am partnered with Josh Taylor, Seán Fitzpatrick and Rob Swaine.
What kind of results can members expect?
If you are looking to sign up because you want a revenue guarantee, you are in the wrong place.
While results vary, expected member experiences:
• Stronger brand positioning and authority
• Consistent client flow through content and systems
• More recurring revenue and less reliance on launches
• A leaner operation with fewer staff or admin hours
• A place where you feel at home and everyone can relate to you
In short: more income, more focus, more support..
How much time do I need to commit each week?
OTC is designed for busy trainers.
You can engage as much or as little as you like — but most members spend 1–2 hours a week watching training, joining calls, or implementing systems.
Everything is structured so that every minute spent inside OTC moves your business forward.
What’s the difference between Membership and Coaching?
Member (max of 100) — application still required, gives you full access to the platform, live calls, the community and member perks/events.
Coaching client (max of 10 active clients) — is, limited to 10 clients, you get everything a member gets plus the following:
• Business analysis & revenue roadmap call
• WhatsApp 1:1 support (Mon–Fri, 12–24 hr response time)
• Bi-weekly check-in
• Monthly 1:1 call
• Quarterly review & planning
• Client only coaching group
What if it’s not for me?
Then I didn’t do a great job vetting you.
All jokes aside, there’s no long-term contract — if it’s not what you expected, you can cancel at any time.
However, there is a once-in, once-out policy.
Because membership is capped at 100, prices increase at key milestones, and all content and access are available instantly, it’s only fair that once you leave, you can’t rejoin later.
How much does it cost to join
Both annual and monthly memberships are available. Annual saves you a lot of money each year, plus you don't have to pay a joining fee.
The initiation fee covers the first 30 days and onboarding. Monthly subscription comes out on day 31 each month and recurs every month.
Price of membership and coaching will rise at key milestones as The Online Trainer Club grows.
For the most up-to-date pricing, see further up on the page.
Both membership and coaching fees are displayed as well as our current member number.
Your membership fee can be claimed as an allowable business expense. Pay less tax.
Why does the Online Trainer Club exist?
Because the online fitness space is noisy, crowded, and full of surface-level advice.
OTC exists because you probably don't need another mentorship programme promising you the world. You've likely been through them already.
OTC is all about not holding anything back and sharing your knowledge and experience. I will give you everything I have from online coaching since 2012.
What makes the Online Trainer Club different from other mentorships or business groups?
Most programmes cater to beginners or offer cookie-cutter “watch these videos” advice.
The Online Trainer Club is different — it’s built for established online trainers who are building real businesses and personal brands that stand the test of time, and are monetised through multiple income streams.
We don’t teach you how to start online coaching — we teach you how to run and scale it like a modern business owner: powered by your personal brand, streamlined systems, and smart automation.
When I say we, I mean me and the other members in the club.